#DancePonyDance

Posted: May 15, 2013 in Fun
Tags: ,

How I had not seen this before this morning is an utter tragedy. But now I have – and you should too.

Watch the pony moon walk and have a happy day/life.

 

BuzzFeed_Authorized_Storyteller_2   +    GaryVaynerchuk

So it’s been a while since I’ve posted something industry-informative so here goes. Buzzfeed has now officially (yes officially, it’s on the wire) partnered with VaynerMedia – Gary  Vaynerchuk’s agency-  to test a pilot Social Storytelling Creator Program. Vayner-folk will help test the program with extensive training from the Buzzfeed team and will work with brands including GE (who’s lighting division is a client of EFM – my new agency), Milkbone and Trident.

According to my main man Gar, “Brands need to do a better job storytelling and bringing value to their customer. The age of disruptive ads is coming to an end, and models like BuzzFeed are the future of advertising. VaynerMedia is beyond humbled to be piloting this program with Jonah, Jon and their amazing team.” I agree and would like to proclaim this partnership ‘one to watch’. In doing a bit more research, I found an AdAge article from January of 2012  claiming that a GE Study Proves Consumers Respond More to Shared Content Than to Paid Placements. Seems a bit ahead of its time, right? I feel like the masses didn’t fully subscribe to this metaphorical bandwagon until more recently. I tip my hat of innovation to you GE – touché.

Paul Marcum, Director of Global Digital Marketing and Programming at GE said this about the partnership: “Like GE, the BuzzFeed community has an inexhaustible appetite for invention and we’ve long enjoyed sharing our technology stories with them. Now, with our partner VaynerMedia and the Social Storytelling Creator Program we see an exciting platform for increasing our speed and growing overall engagement.”

This partnership seems sound and I’m curious to see how the future content differs from the past – as GE’s content has been pretty stellar thus far. From nerdy math jokes and you know you’re a creative when, to making fun of Instagram and improving efficiency with awesome apps, you’re gonna want to take a look at their Buzzfeed profile. They successfully fuse their brand name and voice into the content they create in an unobtrusive way. As a result, I, as the consumer am more engaged and  likely to share. They make me like their brand – no, not just on Facebook, but like the persona they’ve created to represent it. That my fare marketers is the way all this is going. Make me like you, I’ll have your back for life. #smartmarketing.

In closing I’d like to give a shout out to my fellow Bruin and pal Geoff Lewis, content creator master flex at VaynerMedia – who will undoubtedly crush it in his creative and entrepreneurial hustling… now tell Gary he needs a website redesign. 

*anyone get this besides Julie Insinger? 

For those of you who know me well, you’ll be entertained by the vision of me reading through these because – well, I find them to be hysterical. Thanks yet again to the witty folks at Buzzfeed for continually making my life a nerdy place.
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Image by Shutterstock
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Image by Shutterstock
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Seems legit.

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22.

Source: etsy.com  /  via: mommyiwantthis.com
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Image  —  Posted: May 8, 2013 in Uncategorized

Thanks be to Buzzfeed for this gem of a post. They warn, “You really shouldn’t experience any of these more than twice a week. Please read sensibly.” And to that I say, #yolo.

CAUSE: 4-6 pints/glasses of wine
SYMPTOMS: mild nausea, mental and physical slowness

This garden-variety hangover is usually the result of a ‘quick one after work’ that went on a bit longer than you’d intended, without things actually getting ‘silly’. Like the common cold, it’s not debilitating, but it does make performing the simplest of tasks around 30% more difficult and annoying.

CAUSE: excessive consumption in the wrong environment
SYMPTOMS: paranoia, self-loathing

A hangover that means the first act of the day is usually chewing your own fist, this typically follows a work party, family do, or an encounter with an ex — any situation where you were supposed to meet a higher standard of behaviour than normal. You can’t quite remember what it was you said or did that was wrong, but the wrongness of it is nethertheless wedged inside you, rotting you from the inside out.

CAUSE: spirits, particularly vodka
SYMPTOMS: complete memory loss

The great paradox of hangovers, a total blackout can be seen as a blessing or a curse. With zero recollection of your night, it could be that you’ve been spared the memory of lecturing a bouncer about feminism while throwing up in your own shoe. On the other hand it could be that you’ve spent a fortune having tons of fun and meaningful conversations with your friends that now might as well have never happened. And you’ll never know which.

CAUSE: any one drink in excess (particularly Guinness)
SYMPTOMS: headache, vomiting, diarrhea

If you wake up with a physical, it means either your stomach, your head, or your bowels are bearing the brunt of your self-abuse — or all three, which can make trips to the toilet a bit like a game of Russian roulette. Of all the hangovers, this is the only one that can make it literally impossible to leave the house. Not that your boss — or anyone else — will have any sympathy.

CAUSE: not enough sleep
SYMPTOMS: excessive joy, followed by a terrible low

Sometimes you wake up after a heavy session and feel wonderful… So wonderful you’re knocking into things like a wind-up toy, chatting incessantly, and laughing to yourself in the street. Don’t be fooled. The buzz you feel is nothing more than still being drunk, and over the precipice of this false dawn awaits a hangover you’re going to experience, consciously, from the exact moment it begins.

CAUSE: excess, and having a rubbish time
SYMPTOMS: depression, pessimism, nihilism, taking a long, hard look at yourself

With most hangovers — however severe — you endure what they throw at you, knowing deep down you don’t really regret anything. Why else would you already be planning the next weekend? The existential crisis is different. On top of spending too much money and ruining the following day, you also failed to have any fun — making you question not just drinking itself but the shape and course of your entire existence. This is the hangover where you wonder if you have your priorities straight, if you’re somehow managing to f**k up (again) and whether actually, deep down, you’re just not a very good person — which, let’s face it — is probably why all your friends secretly dislike you. Enjoy.

CAUSE: lots of red wine or whisky
SYMPTOMS: extreme irritation, loss of patience, violent visions

Your slothenly flatmate, your chatty colleague, the old lady who brushed past you on the bus with insufficient grace: In the midst of ‘the rage’, all of these people and more deserve an almighty slap to the chops. But as with most angry, intolerant people, your flared nostrils and curt asides are really a sermon upon yourself: the idiot who thought it would be ‘cultured’ to open a bottle of Scotch at 2 a.m.

CAUSE: tequila, absinthe, Jagerbombs, anything brewed in a bath
SYMPTOMS: everything

Many people think they’ve experienced the apocalypse. In the course of a moderately bad hangover, they’ll certainly be a moment when you tell yourself you’re having one. But like falling in love or being kicked by a horse, when it happens, you really know about it, and suddenly all of your other hangovers are put into perspective. Generally incorporating at least three of the above — or in ultra-extreme cases, all the above — the apocalypse is only excusable if it’s your birthday, stag/hen do, or if the world is genuinely about to be obliterated by a meteorite.

CAUSE: unknown
SYMPTOMS: joy, peace, smugness

The hangover equivalent of finding a £20 note on the floor, ‘the pardon’ comes along but once or twice a year — if you’re lucky. Through a combination of chemical and psychological factors so intricate neither you nor a team of scientists could engineer it on purpose, you awake after a skinful and feel…fine. No headache, no anxiety, no problem. The only negative side effect of the pardon is that you feel an ingratiating need to boast about it to every person you meet for the rest of the day.

Now, you know.

harney-sustainable-11Apr2013041830180202

No guys – I’m absolutely not kidding, Harney Sushi has introduced edible QR codes set amidst your favorite sashimi selections. They’re made of tiny rice paper squares with a safe-to-eat ink in an effort to ‘roll’ (ha, get it?) out  their latest sustainability initiative.

Scan the code with your phone and it will direct you to the National Oceanic and Atmospheric Administration (NOAA) FishWatch website. The reason? Exec Chef Robert Ruiz was frustrated at the limited and often inaccurate fish information available in San Diego. He insists that it’s important to know what you’re consumer and where it came from.

According to DiscoverSD, Ruiz recently met with Bill Fox, the Vice President of the World Wildlife Foundation who works on sustainability at a global level in the United Nations. Bill is super excited about the potential of these QR codes and the headway they will make toward giving consumers the tools they need to educate themselves about sustainable eating- and subsequently expect transparency from local restaurants.

Ruiz also noted that they, “discovered a giant hole in the sushi industry, and the hole is that no one knows where their fish comes from”. Too many sushi bars rely on customers being uneducated so that they can sell whatever they want. The codes create traceability … and another #win for #socialmedia.

In sustainable sashimi and socially savvy sushi,

Nic

 

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Image  —  Posted: April 15, 2013 in Grassroots Steez
Tags: ,

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Image  —  Posted: March 31, 2013 in Fun, social media

This year, my goal is to challenge your vision of two Easter staples: eggs and peeps. I know what you’re thinking, don’t get too crazy – I like my eggs and peeps classic. Well, be open minded and turn your Easter swag up this weekend.

1. Take up your egg swag … with sprinkles, terrariums and chalk.

paint your hard boiled eggs with glue, roll them in adorable sprinkles and be careful not to eat them. glue and eggshells topped with sprinkles are practically a party … but not in your stomach.

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a symbiotic fusion of science and eggs. mix it up.

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chalkboard paint is all the rage. make your eggs #trends.

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2. Find new uses for peeps.

cocktails… or ‘peeptails’, if you will.

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war. or more specifically, microwave wars. trust me, it’s fun.

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peep s’mores. best idea ever. 

Smore+02

And if you’re not into having a swagged out Easter, at least be entertained by the following.

Easter+Bunny+Humour+-+My+butt+hurts

peep

PEEP_Show