This year, my goal is to challenge your vision of two Easter staples: eggs and peeps. I know what you’re thinking, don’t get too crazy – I like my eggs and peeps classic. Well, be open minded and turn your Easter swag up this weekend.

1. Take up your egg swag … with sprinkles, terrariums and chalk.

paint your hard boiled eggs with glue, roll them in adorable sprinkles and be careful not to eat them. glue and eggshells topped with sprinkles are practically a party … but not in your stomach.

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a symbiotic fusion of science and eggs. mix it up.

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chalkboard paint is all the rage. make your eggs #trends.

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2. Find new uses for peeps.

cocktails… or ‘peeptails’, if you will.

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war. or more specifically, microwave wars. trust me, it’s fun.

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peep s’mores. best idea ever. 

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And if you’re not into having a swagged out Easter, at least be entertained by the following.

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Our generation has evolved to communicate almost entirely via text. Shock, gasp right? Relationships are built, bloom and break via super quick fingers set against a touch sensitive backdrop (giggity) and as such, a new set of cultural and technological norms has emerged. I’ve been talking to friends – guys and girls – a lot about this and thought I’d publish Part 1 of -I’m not sure how many- about the wide world of texting and some words to the wise.

*Note: The following recommendations are not meant to offend. These have been gathered from a group of sources and should be taken in stride. By in stride I mean you should live and die by them. But seriously. You should probably pay attention. 

1. No winkies before 3:30pm PST.  ;) There are few – very few – situations where winkies are appropriate and those situations are never before 3:30pm PST. I know what you’re thinking…that’s 6:30pm EST and surely happy hour winkies are a-okay. Let me tell you – they’re not. Don’t succumb to winky temptation. #benchknows

Rule Exception: Emoticons. This rule exception for sure has a shelf life- but if you feel like you absolutely need a winky fix before the aforementioned hour, here’s a loop hole. Use not one but more than one emoticon. One can be a winky face. Somehow this makes it quasi socially acceptable- pending you’re cool with being the guy/gal who uses multiple emoticons via text…but that’s a different story (see #8.)

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2. Excessive exclamation and/or caps. In our sarcastic ass times, a whole new world of grammar has replaced the great Strunk & White standards of yesteryear. Adding more exclamation points and question marks is absolutely not going to inspire me to 1. respond faster or 2. be more excited in any way. On the contrary, I’ll probably be less inclined to do both on all counts. Also be careful with caps. Virtual yelling is not cool.

3. LOL. No. Just don’t. Please. 

4. Be careful when you start typing… they can see that shit. You iPhone owners know what I’m talking about. When you text someone and you see those little bubbles pop up right away.. and then go away. Yea – the other person was typing, realized they were responding too fast and stopped. Life’s a game, grab a helmet and wait a few before going there. 

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5. Ha vs. Haha vs. Hahaha vs. Hehe. You think I’m kidding? I’m not. There is absolutely a difference. While ha has a quasi sarcastic, sharp connotation, haha is general laughter. Write hahaha and I think you’re actually laughing, hehe you’re giggling I think? Definitely takes a certain person to rock the hehe and again, LOL-  you better send me audio proof you’re actually laughing out loud. Otherwise, just haha like a normal person.

6. Shirtless Selfies. Some of you may be surprised at my inclusion of this one but it’s a bold ass move so I feel obliged to elaborate. Unless you’re at the beach drinking brews with your bros, on a boat with buddies or hell, at yacht week in Croatia, don’t send me a shirtless self take- especially with a smoldering look in your eye (and yes, I just said smoldering). I get it -you’re flexing, can add a super sultry insta filter pre send, and your abs look sick. I understand. But it comes off - can’t sugarcoat this- real douchy and puts me in a weird spot. What’s the right response after all? #Hot? A shirtless self take back? Like that’s going to happen. Bottom line, don’t do it. And in case you were wondering, yes – I did notice that rubber ducky in the bathroom background and that your room is a mess.

*Note: To protect the integrity of the senders, no real – and by real I mean sent to me – shirtless selfies were used in the making of this blog post.

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7. Emoticons. This is a tough one. Emoticons are fun, demonstrative and add a little party to your texts. Truth. For some reason though, it’s awesome when some people use them and the most annoying thing ever when others do. I don’t know why this is -but sucks I can’t pin point it cause you’ll never know which side of the emoji pool you land on. #emojiwithcare. If you need a model to follow, see below.

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In love, shirtless selfies and no winkies before 3:30pm PST,

Nic

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And here are some awesome responses I’ve received via – you guessed it – text. 

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AG

 

Two good friends of mine sent this my way and I’ve got to hand it to them. From the know-how required to develop such a innovative prototype, to their beyond clever demonstration of not only the product, but the inspiration behind its development, the problems it solves – not to mention the adorably clear and well-cut video…I must say I’m impressed.

Watch it, be inspired, and hell, throw a few bones their way if you feel so inclined (get it?… bones.)
love, nicole

To continue their 10 year long “Real Beauty” campaign, Dove decided to target the creatives responsible for ‘manipulating our perceptions’ of reality in an uberly clever way. Of course we don’t know how many targets actually downloaded this ‘Beautify’ Photoshop action… but that really doesn’t matter does it? This is what Dove stands for and I give them kudos for their out of the box ingenuity.

 

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Thanks to Julian Arthur for this pup.

Is there such a thing? Usually not when it comes to car accidents but I’m convinced this one was different. Here is a story about a car accident gone right – and a lesson both taught and learned. 

Earlier this year, I ventured to OB on a lazy Sunday morning to grab brunch with a few friends. We chatted and laughed about the previous night’s escapades over breakfast burritos and then went our separate ways. While driving down the main drag thinking to myself that I really should explore other neighborhoods more often, another car, obviously not seeing me, backed out of a parking spot and straight into my dear Prius.

I’m the type of person that really gets flustered in these situations. I forget the list of questions to ask, blank on the name of my insurance company, even space on grabbing my license and registration… I know – I’m working on it. I did my best to compose myself, hopped out of the car and walked over to a local couple who had, from I assumed, been out exploring that morning. The story progresses with the basic exchanges of information, images taken of licenses , you get the idea. You’ll see why I say this later but, it didn’t cross my mind  to confront them with anger. I had no reason to. Certainly it wasn’t the perfect end to my brunch escapade but clearly, this wasn’t what they set out to do with their Sunday either. They thanked me for being so nice and quite honestly, I didn’t think much of it. I went along with my day per usual… but what happened later  is what makes this story special.

Cindy proactively called and texted me to make sure every step of the process was on track and everyone was on the same page. I got my car fixed without a hitch and she followed up with friendly text messages just to make sure I had everything I needed. She kept thanking me for being so great through this situation – so calm, understanding and kind. The whole time though, I couldn’t help but feel the same way about her. We talked about how easy and painless this potentially frustrating situation was and even discovered our shared passion for, you guessed it, blogging.

I hadn’t heard from Cindy in a few weeks until today and quite frankly, I didn’t expect to. She followed up one more time to make sure my car was set and everything was done. She then told me to check out her blog this evening – so I did. I cannot describe how unbelievably flattered I am by her kind words and quite honestly, her perception of my actions is one of the best compliments I’ve received in some time.

This post isn’t at all meant to shed light on how awesomely I handled our situation because what I did really wasn’t, or shouldn’t be, out of the ordinary. All I did was smile, understand, communicate and not be a big bitch from the get-go. The fact that this story is such a anomaly is a mix of refreshing and sad to me. While on one hand, I’m proud to be part of a positive experience that could have easily been the opposite, the fact that it’s as rare as it is- is disheartening. It has become painfully normal to react before thinking, to act based on your perception of someone else’s reality – rather than taking a moment to put the situation at hand into context.

Cindy gives me a lot of credit in her blog post (screen shots below) but it takes two to tango and without her calm, open, honest nature- followed by her responsiveness and pure sense of responsibility, this perfect accident would not have been such.

Read Cindy’s Blog- The Accidental Lesson

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These puppies will set you back ~$170 on Fab.com… and that’s at a discount. But I want them anyway. Thought I’d share the wonder of where patriotism and onesies meet. America. F yea. 


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I think we can all agree that as a rule – Valentine’s Day is a holiday for the T+A side of the equation. Translation – guys better sack up and do something crazy romantic or they’re destined for an evening full of passive aggression, crossed arms, and sighs of utter disappointment. Well guys – suffer no more.

I call bullshit on this lopsided holiday and challenge ladies everywhere to do something lovely for the fella in their lives. the Broquet – an awesome concept undeniably coined by a few dudes yearning for a few post-Christmas gifts. I chose my faves from this site and in another I deemed necessary. Hope it gets you in the mood.

1. The Pioneer. A straight shave broquet … because ‘razors with gel strips and 12 blades are for little girls‘ – and nothing says I Love You better than a swift blow to your guys’ manhood.

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2. 6 degrees of Kevin Bacon … Minus the Kevin. This gem comes complete with six badass ways to consume man’s best friend (bacon… not dogs). From bacon chocolate, bacon jerky and bacon chocolate chip pancake mix, to bacon hot sauce, bacon salt and, you absolutely didn’t guess it, bacon peanut brittle, what guy wouldn’t be stoked? It should be noted that it also comes with a 5 quart steel bucket, which is clearly (and I quote), “for bacon storage”.

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3. The Ranger. While I planned to come up with something witty of my own for this one, their description included both zombies and glee. I just couldn’t resist this good of a ctr+c/v  opportunity. Enjoy. “Being prepared for anything is a big part of manhood. We’re talking floods, fires, bank robberies, ill-advised wilderness treks, earthquakes, Glee marathons, locust swarms, hangovers, bear attacks, shipwrecks, and the zombie apocalypse. And even if he is fortunate not to face any of these scenarios, it’s important for a man to know he could.”

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4. The Big Green. Aside from the movie holding a special place in my heart, this one may take the metaphorical cake as my favorite broquet. Complete with the essentials to throw together a pick up soccer game, this baby includes – wait for it – Capris Suns and Kudos Bars. Yup – that just happened.  It’s not exactly cheap for what it is but you can’t tell me it’s not fully worth it.

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5. The Gym Rat. While some dudes like pick up soccer games and intramural sports leagues, others prefer cut off tanks and getting absolutely yolked at the gym. Introducing JackedPack, the birch box for dudes who want to ‘get huge‘. Featuring between 4 and 15 top products (depending on the size of your package…giggity) per month, get your man a subscription he’ll love – and you’ll benefit from (hey, I never said there wasn’t something in this for the ladies). Love is in the air. Crush weights. Get Jacked.

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6. The previously posted broquets target dudes who groom, grill and grind – essentially those who are active and functioning members of society. I realized that by only posting these, I’m leaving out a substantial portion of the population. Don’t worry guys, I’ve got you covered. Introducing the broquet for everyone else (cough…the majority). With morning mixers, mid day pick me ups, cubans, night caps, and hell, even a shot or two of fireball, this substance laden succulent is full of fun for everyone. Cheers.

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In sum, whether you’re into man-scaping, mountaineering, sports, bacon, or getting blacked out drunk in front of the tv, here’s to romance in one form or another this Valentine’s Day. Love on.

Here’s to the few brands who were quick on their feet last night during the #SuperBowlBlackOut, as Twitter has coined it. I must say, my number one goes to Oreo for their witty ‘dunk in the dark’ meme – but props to the other few who managed to get some viral exposure last night – for free … as opposed to the $4 million price tag other advertisers paid. Enjoy.

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Thanks to Mashable for the heads up.

Dear Kia Sorento, why yes, I was wondering where babies come from. Thank you for enlightening me.

As a marketer, I’m required to tear apart bad marketing, praise the good, and take in everything in between. My BFF Jake just sent me this commercial and I must hand it to him, it’s a gem.