Told you so.
As a proud Maker’s Mark Brand Ambassador and a fellow advertiser, I feel the need to give sweet advertising credit where sweet advertising credit is due. The brilliant folks at Makers have one of the best ambassador programs out there and this holiday season has proven no different.
From their consistently classic branding, personal touch and quality marketing approach, to a well executed holiday package that is clever, on brand and just plain sweet, I am impressed. I mean, they gave me a hat for my bourbon. #nightcap #doubleentendre #awesome
Miss Miley has done it again. She took the stage at the American Music Awards with, yes, a virtual kitten who proceeded to sing along with her during her latest rendition of Wrecking Ball.
The kitten at one point around 2:30 goes into a neon green spider web, which is super cool, and then gets a little free willy thang going on coupled with moving virtual tears of wonderment.
Then finally, this happens.
Anyone of you readery readers out there who actually know me in real life know I’m a, let’s call it, ‘fan’ of gum.
The Del Campo Saatchi & Saatchi preformed a sweet experiment to promote the gum brand Beldent, the Argentine version of Trident, where they surveyed 481 people based on their impressions of gum chewers vs their non chewing twin counterparts. The results are delightful.
Draw what conclusions you will via the transitive property of equality.
Sick of massive wallets laden with cards you seldom use – but still use often enough not to leave them at home? Worry and read that wordy ass sentence no more – with Coin, a super fly invention designed to electronically house all your cards in one. It’s equipped with a low blue tooth signal for security and is pretty much brilliant.
Nerd out, slim down, spend on. Your wallet just pulled a fancy one on ya… and is lookin’ damn sexy in the process.
Some of you may be thinking, Fletch, how on earth can you make a bold ass claim like that when your own father, Captain Ferdojet Fletcher, was a Delta Captain for over 35 years AND you’ve literally not ever once flown on your new fav airline?
Great question friends – and it’s one you certainly won’t ask once you’ve seen the following in flight safety video.
Now again, you’re probably thinking, I hate those damn VHS quality, 1976 recorded, annoying ass in-flight videos almost as much as I hate the overweight, 57 year old flight attendant who keeps pestering me to turn off my iPhone even though I KNOW there is literally zero chance it will affect the safety or sanctity of my flight.*
Again, great point – BUT this video combines my unencumbered passion for killer, out of the box marketing, the wonderment of creating a memorable brand voice and, you guessed it, musicals.
If any big brand readers out there have the drive or desire to make something like this, holla atcha girl. Mark my words, I will make a video of this magnitude before too long.
Watch. Get chills. Fly Virgin.
*No offense to any former/current flight attendants or pilots I may be friends with on Facebook. I love you all and think you’re beautiful.
Lil Wayne is my favorite… followed closely by 2Chainz.
Loyalty. Friendship. The choices we make reveal the true nature of our character.
Watch this. Warm and fuzzies, cold and bubblies. Kuddos Guinness. You never disappoint.
Credit to C. Daus for this gem.