How Influential Are You?

Have you heard of Klout? Klout gives a numerical score indicating how influential you are as a twitter user. Here’s what they say: 

The Klout Score is a numerical representation of the size and strength of a person’s sphere of influence on Twitter. The scores range from 1-100 with higher scores representing a wider and stronger sphere of influence. The size of this sphere is calculated by measuring true reach (engaged followers and friends vs. spam bots, dead accounts, etc.). Strength of influence is calculated by tracking interactions across your social graph to determine the likelihood of someone listening to or acting upon any specific message.

We believe that influence is the ability to drive people to action — “action” might be defined as a reply, a retweet or clicking on a link. We perform significant testing to ensure that the average click-through rate on links shared is highly correlated with a person’s Klout Score. The final Klout Score is a representation of how successful a person is at engaging their audience and how big of an impact their messages have on people. 

Here’s how they calculate it. 

Anyway I manage two twitter accounts @Wavehouse_SD and @nicfletch – my score for my own, which I must admit, I tend to neglect is 5 while Wave House’s is 14. UPDATE: While it said Wave House was at a 14 before, I registered and they recalculated to give us a score of 27! They say we are a “Connector“(see the graph -we’re borderline Persona, how exciting) which means

You are a constant source of information to your friends and co-workers. There is a good chance that you probably introduced several of your friends to Twitter. Your taste and opinion is respected and your judgment is trusted.”

My personal account is merely “Casual”. This is an interesting concept – I’d love it if they could do this with facebook – and the best part – it’s free. Here begins my mission to improve my Klout numbers. We’ll see if I’m successful. In the mean time, check out your account and see how big your cyber dent is.


%d bloggers like this: