What is an Alexa Ranking and Why You Should Care

An Alexa ranking is every kid’s nightmare: a number that measures popularity. You heard me right, an Alexa ranking is a number that tells you exactly how many websites are more popular than your website. And you thought you left lunchroom dramas back in high school.

Obviously as the big wigs in the social web, Google, Facebook and Youtube take the cake as the ‘Populars’, while everyone else sits waiting and anxious for a chance to hang with the cool kids. The number is expressed in relatively big numbers and obviously, the more popular you are, the smaller Alexa you get. These number are updated often, usually daily, so with an exception of the big three, the numbers shuffle fast. You could be in with the in crowd one second, and out like moon shoes the next.

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