America’s Favorite Pink Drink Goes Social

In case you didn’t take my word for it before, social media is a big deal. America’s favorite pink drink Pepto Bismol has jumped on the glorious band wagon along with the rest of the world and has shifted their marketing budget from nearly 100% traditional, to a mere 10%, leaving the other ~90% for the world wide web. Remember when I talked about finding your target market, no matter your industry and that every demographic has a presence online? Well, antacids just found theirs.

READ THE FULL STORY on JacobTyler,com

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