dear Dove: you are a smart soap and i will buy you because you are smart. love, me

To continue their 10 year long “Real Beauty” campaign, Dove decided to target the creatives responsible for ‘manipulating our perceptions’ of reality in an uberly clever way. Of course we don’t know how many targets actually downloaded this ‘Beautify’ Photoshop action… but that really doesn’t matter does it? This is what Dove stands for and I give them kudos for their out of the box ingenuity.

 

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