dear Dove: you are a smart soap and i will buy you because you are smart. love, me

To continue their 10 year long “Real Beauty” campaign, Dove decided to target the creatives responsible for ‘manipulating our perceptions’ of reality in an uberly clever way. Of course we don’t know how many targets actually downloaded this ‘Beautify’ Photoshop action… but that really doesn’t matter does it? This is what Dove stands for and I give them kudos for their out of the box ingenuity.


Tagged , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: