Alcohol Marketing Gem of the Week: Steinlager – Be the Artist, Not the Canvas

Any of you who have been to my humble abode know that I have an affinity for alcohol marketing. From social networking inspired by Patron and Maker’s Mark’s wit, to retro Guinness and Miller High Life ads, I commend the smarts thats sit behind the booze consumption push.

That said, I just saw this still and motion awesomeness by Steinlager and I shall give them credit where credit is due. Touche boys – you’ve touched upon the sentimental, generation relevant art of chiefing and fused it with the artistically real person we all strive to be. Well played.

Watch the video below.

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