Miracle Whip’s New Whip: Miracle Whip & Proud of It

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A new tag, tone and target for America’s favorite mayonnaise.

Miracle Whip, while arguably the most widely known mayo on the market, has certainly experienced a bit of brand confusion in past  years. They hope to eliminate that confusion now though, with what is perhaps their most drastic deviation to date and sorry, they’re not sorry – about it.

Read the full story on EFM’s blog.

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