What do you get when you cross a Google spot with an inspiring Rubik’s Cube metaphor? The power to change the world.

Experiences For Mankind

Google has done it again. In their most recent ad, which celebrates Ernő Rubik, inventor of the Rubik’s Cube – the search mogul uses the 1970s game as an inspiring metaphor encouraging the vitality of fostering problem solving skills coupled with the fine art of asking questions for the next generation of potential inventors – ie: kids.

The casual vernacular uses allusions to automatic grilled cheese makers, time machines and even, time machines with automatic grilled cheese makers. The ad poses a question then about the future invention of these seemingly impossible – but awesome things. It asks how future inventors get to be future inventors – without which our cool time machine centric grilled cheese makers will cease to exist. Rubik himself is interviewed in this gem of a spot and notes that the problem with old schooling is that they were teaching answers while what is arguably more important than the answers, are the questions that…

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