Well Played Organic Fuel. #savethebros

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This incredible mock PSA by Organic Fuel promotes awareness of the artificial ‘junk’ in your average workout drink while brilliantly imploring bro loves everywhere to #savethebros. The company recently launched their new Organic Fuel product—which boasts freedom from “artificial flavoring, sweeteners, GMOs, toxic pesticides, antibiotics or artificial hormones often found in other ‘health’ products.

Turns out there’s also a microsite that sells “Save the Bros” swag like manks (man-tanks), gym bags, yoga mats and obviously, trucker hats. #duh.

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They also pull in the #brolife – which they may want to filter a bit more, as one screenshot read:

“Life is like a penis; it is simple, soft, and relaxed. Then women make it hard.” 

#classy

Regardless, this inherently sharable ad is awesome – especially considering the inevitable depression I would personally experience if indeed, bros go extinct.

CTA: BUY one, BRO one.

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